vision - mission - goals - company profile
engineering - digital documentation - sales support - market introduction - how do we get started ?
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product life cycle - concept to market - life cycle elements
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product life cycle

 
The successful marketing of a product is complex and challenging. Different external and internal factors influence timing, cost and quality. Therefore is the management of the PRODUCT LIFE CYCLE the ultimate goal for Medtech-players:
 
  • Health Care System
  • Work Breakdown Structure of the Product
  • Product Life Cycle
  • Process to Market
  • Process to Market & Product Life Cycle
 
 
Health Care System
 
The Health Care System in the industrialized world went through a tremendous evolution over the last 50 years.
 
Health Care System
 
The aging of the population and the increased standard of living led, among others, to the development of various implant solutions, e.g. Orthopaedic and Spinal implants.
 
As a consequence the government had establish regulations and legal standards in order to take care of its citizens.
 
 
Work Breakdown Structure of the Product
 
  The product consists of features and elements (Work Breakdown Structure) like sizes, range, technology, material. These elements lead to pricing and a professional communication in the market.
   
 
Work Breakdown Structure of the Product
   
   
  Product Life Cycle
   
  The product life cycle is the footprint of a product. The time to market and the marketing plan are important to support the product during Development, Introduction, Growth, Maturity, Peak and Decline.
   
  Product Life Cycle
   
   
  Process to Market
   
  The process to develop a product is divided in different value building phases. An interdisciplinary project team achieves milestones.
   
  Process to Market
   
   
  Process to Market & Product Life Cycle
   
  The development process of an idea to a successful product is strongly interlaced to the product life cycle.
   
  Process to Market & Product Life Cycle
   
   
   

 

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